SHEPPARDENVELOPE.COM
Let's Create An Envelope
|
The Post Office handles almost 200 billion pieces of mail a year. A lot of this mail is the same. It's clear that if you want your mail to stand out in this crowd you'll need a different look.
With envelopes you can appeal to every sense..far more variables than are available on the internet, which is why we still like this business. For instance:
Size - and to some extent shape, We manufacture envelopes as small as 1" x 1" up to 12" x 15-1/2"
Construction - how and where does the envelope open.on the short or long dimension? Where are the seams?. Are there windows, perforations, thumb cuts?
Paper - white wove, or perhaps a color, acid free, chlorine free, deckle edge, Tyvek(R), custom laminate?
Printing - one, two, three or 4 color process, embossed, lithographed in flat sheets and then converted?
Texture - don't neglect the importance of the tactile senses.. if you're selling asphalt or concrete blocks, feel could be important.
Smell - the olfactory nerves transmit a powerful message. Should you consider appealing to this sense?
Taste - lets not forget that the seal gum usually has to be licked before an envelope is mailed..perhaps its taste could be improved with a little mint, or chocolate flavoring.
Sound - we're not there yet, but Hallmark is.
When it's all said and done, form is going to follow function because function is the #1 driver.
What do you want the envelope to do? Get opened once? More than once? Complement a marketing campaign? Provide and impregnable shield? Serve as both the message and the messenger?
Want to build your business? Make your envelopes tell the right story (and provide a return envelope).
For a tour of our envelope offerings click the envelope of your choice on the left panel:
For some good hints as to how to increase direct mail response rates - click here
To send us a request for quotation - click here
PAGE
28
|
|